Case Study: Edmundson Electrical Lowestoft
A relationship where everyone wins
Posted on: November 12th 2026 • Posted in: Uncategorized
Surge Protection Devices don’t just sell you stock and then leave you to get on with it. We will partner with you to increase knowledge, increase opportunities and ultimately to increase sales.
Take the Edmundson Electrical branch in Lowestoft. After being impressed by the product portfolio of Surge Protection Devices at an EE Line event, Edmundson Lowestoft took on a stock profile of the new 360 range from Surge Protection Devices.
Once the stock profile was in place, Surge Protection’s local area manager, Andy Poulter, visited the branch. Andy provided and installed a display board showcasing the full Surge Protection 360 range, distributed POS materials, and spent the morning with the branch team training them not only on our equipment but also on what surges are and why they need protection.
After about six weeks, Andy returned to the branch to see how things were progressing. There had been some sales, but not as many as the branch had hoped for. Andy therefore suggested he spend the day with Geoff Howard, the Profit Centre Manager, visiting a few customers and seeing whether there were any opportunities to sell surge protection.
Andy set a day to return. However, before Andy could return, the Lowestoft branch had already enjoyed some success. The branch had a contractor who always called for a quote but never bought, always looking for the cheapest option. The contractor had specified a Schneider SPD. However, one of the branch account managers who had attended the Surge Protection training session identified an equivalent model from Surge Protection Devices that was not only more cost-effective than the Schneider version but also offered more features.
The branch not only won the business but also gained a new customer thanks to utilising the Surge Protection offering.
When Andy returned to the branch, he and Geoff visited two customers. The first was a relatively small contractor who did a lot of domestic work in rural locations. The contractor’s original plan was to fit a consumer unit with an in-built Type 2 SPD. However, this contractor, like many others (and some manufacturers), hadn’t considered overhead power lines.
As with many rural locations, the property was supplied by overhead power lines. Under BS EN 62305, this means that the building requires a Type 1 SPD. In this case, it would be a 12.5Ka per pole Type 1. For overhead supply installations, a Type 1 is required only at the incomer; for any other distribution, a Type 2 is suitable.
As the contractor was working on multiple rural locations, he ordered multiple Type 1 devices on the spot, immediately generating income for the branch.
Because BS EN 62305 applies retrospectively, the contractor can visit other properties and fit a Type 1 device where it hasn’t been installed before, providing a greater level of protection for the customer, an extra source of income for both the contractor and the branch and a loyal customer for Surge Protection Devices – a relationship where everyone wins.
For the second visit, Andy and Geoff met with a medium-sized contractor with 6–8 employees. They worked on a lot of commercial phase three boards. During the visits, Andy highlighted the benefits of Surge Protection’s new 360 range: its Dual LED indicators, its ability to be used on any earthing system, and its industry-leading 10-year guarantee. Impressed by the product range, the contractor committed to using the Surge Protection Devices range in the future.
Following Andy’s visit to the Edmundson’s branch in Lowestoft, the branch has placed multiple orders to replenish stock and has maintained strong communication with Andy.
If you are already a Surge Protection Devices stockist and feel like you can be getting more out of your stock, or if you would be interested in becoming a stockist and want to know how we can support you, reach out to a member of our team – info@surgedevices.co.uk and we can arrange a visit from your local Surge Protection Devices Sales Representative.
